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3 Meaningful Ways to Put Your Data Work


By Edward Lee, VP North American Operations & Business Intelligence, The Exchange Lab

There is plenty of data available to modern marketers, however it quickly becomes irrelevant if you don’t have strategic and effective ways to apply it within your organization.

Marketers are under increasing pressure to prove ROI, justifying spend at every level. Quality data is making these justifications possible in many cases, while expanding the opportunities that brands must connect with consumers in new and creative ways.

Here are three ways marketers can put data to work for their brand.

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Source:: HuffingtonPost.Com

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