3 Pinterest influencers explain how much money they charge brands for sponsored pins and how the rates compare to Instagram
|01/15/2020||Posted by BusinessMediaguide.Com under General World News||
- Pinterest is usually not the first place that brands go to run sponsored content, but its top influencers have found ways to monetize their audiences on and off the platform.
- Because Pinterest’s content is evergreen, a well-crafted sponsored pin can continue to deliver impressions and traffic referrals years after it was first posted.
- Business Insider spoke to three Pinterest influencers with a combined 15 million followers — Keiko Lynn, Erica Chan Coffman, Jan Halvarson — on how they make money from the social platform.
In an influencer marketing world dominated by platforms like Instagram and YouTube, Pinterest can feel like an afterthought.
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