5 movies in 2018 that could be nominated for the new, controversial ‘popular film’ award at the Oscars
|08/10/2018||Posted by BusinessMediaguide.Com under General World News||
The Academy of Motion Picture Arts and Sciences’ announcement this week of a new award for “popular films” at the Oscars was met with eye-rolling and vitriol from critics and celebrities alike.
It was a vague announcement, only saying that a “new category is being designed around achievement in popular film.” We don’t exactly know what that means yet, what qualifies as a “popular” film, and what the criteria will be. Will it honor movies that made big bucks at the box office compared to their budgets? Is it an award for achievement in marketing to audiences? read more >>>