9 Ways Influencer Marketing Can Exceed Traditional Advertising
|09/30/2016||Posted by BusinessMediaguide.Com under General World News||
By Joe Gangliese
Traditionally, online content was made to be delivered in a commercialized way, similar to pop-up ads and YouTube pre-rolls. But the problem with content like this is that it’s built with a brand’s perspective in mind, not a customer’s. This results in content that doesn’t resonate or engage with an audience.
To successfully resonate with a target audience, content must emulate something or someone that the customer relates to. The overwhelming nature of ads explains why marketing efforts through print, email campaigns, mainstream digital and TV are becoming less effective. But a new extension into the marketing world, known read more >>>