Home » General World News » A Chase Sapphire experiment is getting revived and expanded after the trial run blew away expectations with millennials last year (JPM)

A Chase Sapphire experiment is getting revived and expanded after the trial run blew away expectations with millennials last year (JPM)





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  • JPMorgan Chase last year piloted an experiment offering a large rewards bonus to Sapphire customers who closed a mortgage with the bank.
  • The bank says the promotion was so popular that it doubled the number of homes bought by the Sapphire population compared with the previous year.
  • Now, JPMorgan Chase is reviving the promotion and expanding it to its Freedom and United Mileage Plus cardholders.

Last year, ahead of the spring homebuying season — the busiest of the year — JPMorgan Chase engineered an experiment to gain an edge in the mortgage-lending competition.

Coming off the heels of the massively successful launch of the read more >>>

Source:: BusinessInsider.Com

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