A Chase Sapphire experiment is getting revived and expanded after the trial run blew away expectations with millennials last year (JPM)
|04/08/2018||Posted by BusinessMediaguide.Com under General World News||
- JPMorgan Chase last year piloted an experiment offering a large rewards bonus to Sapphire customers who closed a mortgage with the bank.
- The bank says the promotion was so popular that it doubled the number of homes bought by the Sapphire population compared with the previous year.
- Now, JPMorgan Chase is reviving the promotion and expanding it to its Freedom and United Mileage Plus cardholders.
Last year, ahead of the spring homebuying season — the busiest of the year — JPMorgan Chase engineered an experiment to gain an edge in the mortgage-lending competition.
Coming off the heels of the massively successful launch of the read more >>>