A Harvard professor has a tip for entrepreneurs looking for the next big thing: Check out the electric-car market in China
|01/16/2019||Posted by BusinessMediaguide.Com under General World News||
- In China, the electric-car market is “booming.”
- That’s according to Clayton Christensen, a Harvard Business School professor and an author of “The Prosperity Paradox.”
- Christensen said electric cars in China are examples of “market-creating innovations,” in that they make a product affordable and accessible to a broader swath of the population.
In his new book, “The Prosperity Paradox,” coauthored with Efosa Ojomo and Karen Dillon, Harvard Business School professor Clayton Christensen provides a framework for marrying successful entrepreneurship with effective economic development. That’s exactly what electric-car makers in China have done.