A pair of 30-year-old video producers blew up on TikTok and are charging brands thousands of dollars for sponsored posts
|01/21/2020||Posted by BusinessMediaguide.Com under General World News||
- When Greg Auerbach and his childhood friend Nate Twer discovered they could earn a living from sponsored posts on TikTok, they refocused their video production company from shooting local commercials to making videos for the app.
- Auerbach’s TikTok account, GregTube, which he launched in July, has 590,000 followers and 13.7 million likes.
- Auerbach said they still use professional lighting for all of their videos, but they’ve switched to using a smartphone to shoot scenes so that their posts feel native to the TikTok environment.
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