A psychologist reveals the persuasive tactic Warren Buffett uses to make his shareholders trust him
|09/16/2016||Posted by BusinessMediaguide.Com under General World News||
Consider the opening of Warren Buffett’s 2012 letter to Berkshire Hathaway shareholders.
From the second paragraph:
“A number of good things happened at Berkshire last year, but let’s first get the bad news out of the way.”
Buffett goes on to announce that “for the ninth time in 48 years, Berkshire’s percentage increase in book value was less than the S&P’s percentage gain.” He highlights too his “inability to make a major acquisition.”
This unabashed recounting of Berkshire Hathaway’s setbacks isn’t unique to the 2012 letter; in fact, Buffett frequently opens his letters this way.
According to psychologist Robert Cialdini, this strategy is brilliant. read more >>>