A third of Americans say they’ve listened to a podcast in the last month
|06/19/2018||Posted by BusinessMediaguide.Com under General World News||
Podcasts have surged in popularity over the last few years, thanks to a few factors working in favor of the audio news industry, like the increasing popularity of the smart home speaker market.
More than a third of the international respondents in the Reuters Institute’s latest Digital News Report — 2,000 from each of the listed countries — said that they had listened to a podcast in the month leading up to the survey. As this chart from Statista shows, the 2,000 US respondents came in at close to the global average, while South Korea had a higher rate, read more >>>