A Warner Bros. exec breaks down the decision to keep ‘Friends’ on Netflix and the data behind it
|05/15/2019||Posted by BusinessMediaguide.Com under General World News||
- Warner Bros. is considering pulling popular TV shows like “Seinfeld” and “Friends” from other streaming services like Netflix and Hulu, as it readies its own rival streaming platform for later this year.
- Netflix is still introducing the 1990s sitcom, “Friends,” to new, young viewers, data from Nielsen shows.
- The media company will have to weigh the value of building the “Friends” brand through platforms like Netflix, versus the show’s potential to attract people to its upcoming service.
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People who watch “Friends” on Netflix aren’t like other “Friends” fans.
The series captures a very different read more >>>