Adidas and Under Armour are challenging Nike like never before
|09/22/2016||Posted by BusinessMediaguide.Com under General World News||
Nike’s competitors are gaining on the athletic apparel giant.
The brand is facing unprecedented headwinds spurred by Adidas and Under Armour making progress, according to analysts at Morgan Stanley.
“Adidas’ resurgence, Under Armour’s basketball gains, and the weak US athletic apparel environment remain headwinds for Nike,” the analysts write.
Nike’s earnings per share growth has stalled. Inventories are starting to pile up, indicating that Nike isn’t clearing out all the merchandise it is making.
Meanwhile, Nike’s competitors are gaining share. During the Olympics, Adidas and Under Armour shares rose far more than Nike stock.
While Nike’s $30 billion in read more >>>