Adidas CEO explains how the company pulled off a startling American turnaround, what the future of sportswear is, and why Kanye West is still good for business
|10/17/2018||Posted by BusinessMediaguide.Com under General World News||
- Three years ago, Adidas shifted its entire global strategy to try and capture more of North America, the largest market for sportswear.
- It has since seen explosive growth, with the company capturing more market share in the US from rivals and consistently announcing gains in the 30-40% range.
- The man who led the charge, Adidas’ former North American president, Mark King, stepped down earlier this year and was replaced by the second-in-command, Zion Armstrong.
- In an interview with Business Insider, Armstrong and Adidas CEO Kasper Rorsted discussed the company’s North American strategy, its biggest opportunities, dealing with potentially read more >>>