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Adobe is in late stage negotiations to buy Marketo for more than $5 billion (ADBE)





Marketo CEO Steve Lucas

  • Adobe is in late stage talks to acquire marketing software company Marketo, according to a source familiar. A deal could be announced on Thursday or Friday.
  • The price tag is upwards of $5 billion.
  • Marketo is owned by private equity firm Vista Equity Partners who bought the company for $1.8 billion in 2016.

Adobe is in late stage talks to acquire Marketo and a deal could be announced in the next several days, according to a source familiar with the company.

Marketo, privately held marketing automation company, could sell for more than $5 billion, the source said. Private equity firm Vista Equity Partners bought read more >>>

Source:: BusinessInsider.Com

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