Adobe is in late stage negotiations to buy Marketo for more than $5 billion (ADBE)
|09/20/2018||Posted by BusinessMediaguide.Com under General World News||
- Adobe is in late stage talks to acquire marketing software company Marketo, according to a source familiar. A deal could be announced on Thursday or Friday.
- The price tag is upwards of $5 billion.
- Marketo is owned by private equity firm Vista Equity Partners who bought the company for $1.8 billion in 2016.
Adobe is in late stage talks to acquire Marketo and a deal could be announced in the next several days, according to a source familiar with the company.
Marketo, privately held marketing automation company, could sell for more than $5 billion, the source said. Private equity firm Vista Equity Partners bought read more >>>