Advanced Advertising: Reality vs. Hype
|09/25/2016||Posted by BusinessMediaguide.Com under General World News||
Howard K. Bass, EY Global Media & Entertainment Advisory Leader
Advanced, data-driven advertising is a hot-button topic for the media industry these days, but many people are missing the point of what it really means. Too many experts are focused on technical platforms like programmatic buying or the logistical exercise of organizing data. However, they are ignoring the bigger picture and the opportunities that that presents.
Advanced advertising is about a lot more than just how ads are purchased. It’s not simply about targeting or automation. Ultimately, it’s about leveraging data to create the next generation of advertising experiences that people want read more >>>