After buying PureWow, Gary Vaynerchuk’s company is launching a new men’s media brand meant to capture the collision of entrepreneurship and pop culture
|06/14/2018||Posted by BusinessMediaguide.Com under General World News||
- After buying women’s lifestyle media brand PureWow in 2017, Gary Vaynerchuk’s company is launching its first new media brand under the Gallery Media Group umbrella.
- One37pm will be a young men’s brand meant to capture the collision between pop culture and entrepreneurship (“the grind”).
- There will be no negative stories and no wall between the advertising and editorial teams, much the same as PureWow.
- Gallery Media Group head Ryan Harwood sees this as just the start, and says the company could build or buy other media properties in the coming months.