Apple has taken away the yardstick everybody measured its business with — but the replacement might be better (AAPL)
|01/30/2019||Posted by BusinessMediaguide.Com under General World News||
- Apple won’t provide unit sales for products like the iPhone and iPad to investors anymore.
- Analysts and investors had relied on those numbers as key metrics to judge Apple’s growth.
- So instead, Apple is now disclosing how many iPhones are currently in use — 900 million, according to Tuesday’s earnings call.
Tuesday’s earnings report was the beginning of a new era for Apple.
Instead of providing investors and observers a simple number for the total amount of iPhones sold during a quarter — for example, 47 million— Apple now only provides information for the amount of revenue that it generated read more >>>