Assassination, lawsuits, and devotional ringtones: How T-Series became the world’s biggest YouTube channel and exploded PewDiePie’s lead
|08/18/2019||Posted by BusinessMediaguide.Com under General World News||
- Indian record label T-Series dethroned Swedish gaming vlogger PewDiePie as the most subscribed YouTube channel in March, despite a sustained campaign by Felix Kjellberg’s fans to keep him on top.
- T-Series has cemented its lead and now has 108 million subscribers on YouTube. The channel posts high-production Indian music videos that are totally different to PewDiePie’s self-referential and occasionally offensive humor.
- Its growing popularity is largely thanks to India’s love of homegrown music, and a large chunk of its 1.3 billion population gaining access to the internet for the first time via cheap Android smartphones and generous data plans.
- T-Series president Neeraj read more >>>