AT&T wants all the major TV networks and cable companies to plug into its ad platform – not just Time Warner brands (T)
|06/20/2018||Posted by BusinessMediaguide.Com under General World News||
- AT&T ad chief Brian Lesser talked to Business Insider at Cannes about the telecom’s plans following the closure of the Time Warner acquisition.
- Basically, AT&T wants to build a tech and targeting platform that gets used by all the key players in TV, including other cable providers and non Time Warner networks.
- ‘People don’t realize how big our addressable TV business is.’
- Even with TV ratings in decline and streaming surging, ‘Content that is subsidized by brands is not going to go away.”
First things first. While AT&T is reportedly closing in on a $1.6 billion deal to acquire the ad tech firm AppNexus, read more >>>