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AT&T wants all the major TV networks and cable companies to plug into its ad platform – not just Time Warner brands (T)





Brian Lesser

  • AT&T ad chief Brian Lesser talked to Business Insider at Cannes about the telecom’s plans following the closure of the Time Warner acquisition.
  • Basically, AT&T wants to build a tech and targeting platform that gets used by all the key players in TV, including other cable providers and non Time Warner networks.
  • ‘People don’t realize how big our addressable TV business is.’
  • Even with TV ratings in decline and streaming surging, ‘Content that is subsidized by brands is not going to go away.”

First things first. While AT&T is reportedly closing in on a $1.6 billion deal to acquire the ad tech firm AppNexus, read more >>>

Source:: BusinessInsider.Com

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