AT&T’s has a streaming choice problem that has the industry guessing about its long-term strategy
|03/15/2019||Posted by BusinessMediaguide.Com under General World News||
- Now that AT&T has closed its Time Warner acquisition, it has a lot of streaming services to manage.
- It already has DirecTV Now, which has two tiers. It also has WatchTV and HBO Now. And it’s preparing to launch its WarnerMedia streaming service, which will have three options.
- Analysts say AT&T will need to simplify its marketing message to compete in a fragmented TV ecosystem.
AT&T has a choice problem.
Having closed its Time Warner deal, it plans to build a new streaming service to compete with Netflix.
It’s started to streamline its vMVPD offerings, cutting its four DirecTV packages to two.
But DirecTV also read more >>>