- Google search data on Netflix has shown a “very high correlation” with Netflix’s US subscriber growth, according to Barclays.
- The firm found that domestic Google Trends data on the word “Netflix” in one quarter tended to be predictive of Netflix’s growth in subscriptions for the following quarter.
If you’re looking to forecast Netflix’s growth over time, you might look to Google Trends for answers.
Google search data on the streaming service has shown a “very high correlation” with Netflix’s subscriber growth in the US, according to a report distributed Thursday by Barclays analysts led by Kannan Venkateshwar.
The firm found that domestic read more >>>