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Branding from Why


Co-written by Gasper Patrico

The cultural context of business has changed and today, people believe their lives have an impact and hold their brands to this higher bar. Customers, employees and forward-thinking investors no longer see meaning as just nice to have, but now gravitate toward businesses and organizations that deliver it.

This shift in belief calls for a wide range of disciplines such as marketing, design, engineering and production, to collaborate in generating purposeful value. As Simon Sinek states: “People don’t buy what you do; they buy why you do it. What you do simply proves what you read more >>>

Source:: HuffingtonPost.Com

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