BuzzFeed and other digital sites say they’re well positioned to acquire in 2019 despite a tough ad market and a chorus of doomsayers
|01/17/2019||Posted by BusinessMediaguide.Com under General World News||
- 2019 looks to be a punishing year for venture capital-backed media companies whose advertising growth has slowed.
- But the heads of BuzzFeed, Refinery29, and Group Nine Media say they’re bullish on their futures.
- The execs say they’re well positioned because they’ve been diversifying beyond advertising and see themselves as acquirers.
VC-backed media outlets have become associated with stalled growth, layoffs, and fire sales. BuzzFeed CEO Jonah Peretti even floated the idea to The New York Times that a merger of a few of them — BuzzFeed, Vice, Vox Media, Group Nine Media, and Refinery29 — could be the way to survive.
But the read more >>>