- Casper, the startup mattress retailer, has filed to go public on the New York Stock Exchange.
- The S-1 filing includes a customary list of “risk factors” that could affect the company’s value, and one of Casper’s disclosed risks is the network of social media influencers it uses to advertise.
- Casper warns that its reputation could take a hit if any of its influencers engage in behavior that “adversely” reflects on the company or fails to comply with the Federal Trade Commission’s rules on influencers’ ad disclosures.
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