Credit Karma has exploded into a $4 billion fintech — here’s an inside look at why it’s leaning on influencers to court millennial and Gen Z users
|01/11/2020||Posted by BusinessMediaguide.Com under General World News||
- Credit Karma, long known for its free credit scores, launched as something of a marketing firm, connecting its users with credit cards and loans and getting paid by the banks that offered those products.
- Reports from the Wall Street Journal and CNBC have pegged Credit Karma as a 2020 IPO candidate, though its CEO has said he sees listing as a means, not an end.
- When it launched a high-yield savings account last year (it’s first financial product), it leaned on celebrity partners and influencers to get the word out to millennials and Gen Z.
- We talked to read more >>>