Democratic Presidential Hopefuls Spend Heavily on Digital Ads, Staff
|07/17/2019||Posted by BusinessMediaguide.Com under General World News||
The crowded field of Democratic presidential hopefuls has spent heavily on digital advertising, investing early in ads that may bring more name recognition and help raise money, according to disclosures filed late Monday.
The timing of spending decisions for a presidential campaign could be critical. Candidates that spend too much too soon could find themselves without enough cash to pay staff or purchase advertisements as voters head to the polls.
However, a candidate who doesn’t spend enough early on could also miss the opportunity to build name recognition and bolster support.
Former Vice President Joe Biden invested the most heavily in digital advertising, read more >>>