Digital Video is Killing TV? Six Reasons That’s Crazy Talk
|09/25/2016||Posted by BusinessMediaguide.Com under General World News||
Mickey Wilson, Chief Marketing Officer, WideOrbit
It’s no secret that video has become pretty much a default go-to element for consumer campaigns. Brands that as recently as a few years ago would never have dreamt of producing high-quality 15- and 30-second spots are now running ads on video sites and integrating mini-movies into their social streams and direct marketing pitches.
It’s obvious why. Because of its high engagement and consumers’ natural attraction to sight, sound and motion, video will always be a great choice for entertaining, engaging and creating a strong brand experience. And the targeting capabilities of digital video platforms make read more >>>