Disney is finally finding success in video games after years of failures, and it’s largely due to letting go of control (DIS)
|02/14/2020||Posted by BusinessMediaguide.Com under General World News||
- Disney has a long history of trying, and failing, to succeed in the video game business.
- But the past few years have produced a few notable exceptions in 2018’s “Marvel’s Spider-Man” and 2019’s “Star Wars Jedi: Fallen Order.” Both games were rare smash hits for Disney characters.
- Those successes were no accident: They’re part of a years-long plan at Disney to put the company’s most valuable properties into the hands of major game studios it doesn’t own.
- “We want to tap into the power of creatives across the industry,” Sean Shoptaw, senior VP of games and interactive experiences at Disney said during read more >>>