EA doubled down on loot boxes in games during a hearing with UK lawmakers, comparing them to Kinder Eggs and saying they’re ‘actually quite ethical’
|06/25/2019||Posted by BusinessMediaguide.Com under General World News||
- Electronic Arts, one of the world’s largest video game publishers, defended its business practices during a recent hearing with UK Parliament’s Digital, Culture, Media, and Sport Committee.
- Lawmakers questioned whether EA’s sale of randomized digital items, commonly referred to as loot boxes, is similar to gambling.
- Kerry Hopkins, EA’s Vice President of Legal and Government Affairs, said the loot boxes are not unlike the surprise mechanics used by popular children’s toys, and said EA’s sale of random digital items is ethical.
- But the trend’s popularity suggests that there’s a vested business interest that goes beyond providing a simple surprise.
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