Fitbit is playing a long game to keep itself relevant, and its latest plans hint at getting into a new, highly lucrative area (FIT)
|05/23/2018||Posted by BusinessMediaguide.Com under General World News||
- Fitbit is making a big move into health, starting with features that it says will allow it to better track heart rate and align with other medical devices like blood-sugar trackers for diabetics.
- It’s also developing tools to detect common but serious conditions such as sleep apnea and atrial fibrillation.
- Shelten Yuen, Fitbit’s vice president of research and development, told Business Insider that the company hopes its clinical trials and a new partnership with the Food and Drug Administration will enable it to make several fresh products available soon.
The company behind the simple fitness band aimed at getting people moving now read more >>>