Get Ready For Disruption: True Cross-Screen Addressable Advertising is Here
|09/20/2016||Posted by BusinessMediaguide.Com under General World News||
Mike Welch, Vice President and Head Of Strategy, Product and Business Development, AT&T AdWorks
The TV advertising ecosystem had to evolve to survive competition from digital alternatives, and it did. Part of that evolution was the birth of targeted TV advertising and the birth of addressable. Addressable TV advertising continues to rise in popularity, with marketers recognizing the value of audience targeting, efficient ad delivery, and the ability to serve an ad to a target audience at every stage of the marketing funnel, while also being able to attribute ROI to those touch-points.
As Addressable TV continues to grow in scale and read more >>>