Goldman Sachs is betting a Bachelorette star can boost its hot new business
|04/25/2018||Posted by BusinessMediaguide.Com under General World News||
- Goldman Sachs is trying to tap into America’s reality television craze to pitch its new consumer loans.
- The investment bank has partnered with JoJo Fletcher, who gained fame on ABC’s Bachelorette show and will now pitch the firm’s home renovation loans, the company announced on Tuesday.
“I heard that you’re looking to renovate, so this is perfect for you,” JoJo Fletcher told a TV presenter on ‘Living Oklahoma’ this week after a short repartee about home improvement.
If you’ve followed Fletcher’s career, that might not be surprising. She was a real estate developer before she gained fame on ABC’s Bachelorette show, read more >>>