- MBA students should expect to read case studies, or real-world examples of why businesses succeed or fail.
- The case-reading practice in business schools was originally pioneered at Harvard, where the MBA curriculum requires students to read up to 500 cases during their two-year program. Other business schools eventually adopted the Harvard case method, preparing students for future leadership challenges.
- Business Insider has compiled a list of the most influential cases recommended by business school professors.
- One of the cases include how Apple’s name change in 2007 allowed the company to redirect its focus from solely Macintosh computers to the iPod, read more >>>