Here’s why Spotify is bypassing the normal IPO process — and why more companies don’t do it
|01/13/2018||Posted by BusinessMediaguide.Com under General World News||
- It was recently reported that Spotify confidentially filed initial public offering documents at the end of December as it pursues a so-called “direct listing.”
- Spotify is perfectly positioned to effectively use a direct listing due to its unique combination of name-brand recognition and an already-massive private market valuation.
- Just because Spotify is doing a direct listing doesn’t mean other companies should follow suit. It’s a risky process, and one not built for everyone.
- “When we think about why companies go public, they do it for liquidity, to raise their profile, for capital,” John Tuttle, head of global listings at NYSE, read more >>>