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How a podcaster made nearly $20,000 in 3 months by trying programmatic ad sales after years of making hardly any money

Darren Marlar

  • Darren Marlar launched his podcast “Weird Darkness” over four years ago, but until recently he was hardly earning any money from it.
  • “Weird Darkness” is downloaded more than half a million times per month, but since Marlar doesn’t work with a major podcast network, he had no easy way to conduct ad sales.
  • Three months ago, he started using Spreaker Prime, a podcast ad service that sells ads programmatically as opposed to person-to-person, and has since earned almost $20,000 in ad revenue, he said.
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Source:: BusinessInsider.Com