How Ads Know People in the New Media Scene
|09/24/2016||Posted by BusinessMediaguide.Com under General World News||
Kelly Leger, Vice President of Publisher Solutions, Merkle Inc.
In its relatively brief history, digital advertising has changed dramatically, and at such a dizzying rate, that many brands have struggled to keep pace. Technologies, methodologies, platforms, advertisers, and publishers are constantly entering, leaving, and manipulating the marketplace. What used to be the limited and simple banner ad on a website is now an omnipresent, dynamic experience, spanning all digital media and device types. Advertisers everywhere, big and small, have issued a mandate: they need to market to the individual person. Enter people-based marketing – a discipline that requires a keen focus read more >>>