How brands can create a successful YouTube star partnership, according to SeatGeek’s influencer marketing director
|09/19/2019||Posted by BusinessMediaguide.Com under General World News||
- The ticket-selling service SeatGeek said influencer marketing has become one of its largest marketing channels, as the company has worked with hundreds of stars including David Dobrik (13 million YouTube subscribers), Philip DeFranco (6 million), and Cody Ko (3 million).
- Ian Borthwick, SeatGeek’s director of influencer marketing, told Business Insider that partnering with social-media influencers has helped the brand compete with rivals like Ticketmaster and StubHub.
- Borthwick shared his influencer marketing tips, like taking the backseat to allow the influencer to have creative control, and went over some of the mistakes brands should avoid making when partnering with influencers.
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