How Facebook’s plan to attack TV is taking shape (FB, NFLX, GOOG)
|11/21/2017||Posted by BusinessMediaguide.Com under General World News||
- Watch, Facebook’s three-month-old hub for original shows, has yet to produce any commercial hits.
- The Facebook-funded shows that have been renewed for second seasons all share the same trend of initial spikes in viewership followed by steep declines.
- Facebook is judging the success of shows largely based on the repeat viewers that come back to watch subsequent episodes, rather than the sheer number of views the shows garner.
- Facebook is still on the hunt for hit shows and is green-lighting longer shows with bigger budgets, multiple Watch partners told Business Insider.
To get a show renewed for Facebook Watch, the social network’s three-month-old hub read more >>>