How Marketing Automation is changing the game in 2017
|12/27/2016||Posted by BusinessMediaguide.Com under General World News||
Marketing automation isn’t your average fancy buzzword. Starting off with Eloqua in 1999 and still going strong with multiple new platforms cropping up in every nook and cranny, it’s clear that marketing automation isn’t a passing phase – it is here to stay. In fact, a study by Gleanster reports that 90% of respondents report regular and periodic use of marketing automation for large-volume email campaigns. First, let’s understand what marketing automation is and why businesses need it.
What is marketing automation?