- Media brands like Barstool Sports and Bleacher Report are trying to capitalize on the growing share of people in the US who bet on live sports matchups.
- These companies are going after the lucrative advertising revenue that could come from creating content for gamblers.
- Business Insider breaks down the approaches to sports betting at Barstool Sports, Bleacher Report, and other media companies.
- Visit Business Insider’s homepage for more stories.
Sports media companies plunged into the burgeoning market for sports betting in 2019, as the gaming category became legal in more US states.
Some media companies, like Fox, are angling to get a read more >>>