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How the NFL, NASCAR, and other sports could capitalize on legalized betting in the next round of media rights renewals

Minnesota Vikings cornerback Kris Boyd (38) tackles Kansas City Chiefs wide receiver Mecole Hardman (17) during the first half of an NFL football game in Kansas City, Mo., Sunday, Nov. 3, 2019. (AP Photo/Reed Hoffmann)

  • Legal sports betting could be a big bargaining chip for sports rights owners in their next big negotiations with media networks starting in 2021.
  • That was a takeaway of league executives and industry insiders, speaking at the Sports Betting USA conference in New York City this week.
  • “If we can get our fans to watch for another 15, 30, 45 minutes, obviously, what does that do for Nielsen ratings, and then our next TV negotiations in ’23-’24?” Scott Warfield, managing director of gaming at NASCAR, said during the event. “It’s all about engagement.”
  • Spending on media rights in North America has climbed in read more >>>

    Source:: BusinessInsider.Com