- Legal sports betting could be a big bargaining chip for sports rights owners in their next big negotiations with media networks starting in 2021.
- That was a takeaway of league executives and industry insiders, speaking at the Sports Betting USA conference in New York City this week.
- “If we can get our fans to watch for another 15, 30, 45 minutes, obviously, what does that do for Nielsen ratings, and then our next TV negotiations in ’23-’24?” Scott Warfield, managing director of gaming at NASCAR, said during the event. “It’s all about engagement.”
- Spending on media rights in North America has climbed in read more >>>