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How to Build a Powerful Healthcare Brand


By Brian Lischer

I work with companies in a range of different industries, and not one of those industries cries out for branding quite like healthcare does. Sweeping legislation and far-reaching industry trends have put the healthcare consumer in the driver’s seat.

Health insurance subsidies mean that healthcare consumers are more empowered and have a broader range of providers to choose from. Not only are healthcare brands now forced to compete for patients, the funding they receive from federal and state authorities is increasingly dependent on value-based performance metrics like patient satisfaction. When it comes to healthcare, the customer can no longer read more >>>

Source:: HuffingtonPost.Com

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