Human resources is the next battleground for Wall Street wealth advisers as Morgan Stanley and Goldman jockey over new turf (GS, MS)
|02/13/2019||Posted by BusinessMediaguide.Com under General World News||
- Wealth management firms are pitching corporate HR departments to provide financial wellness offerings to employees, hoping they can manage the wealth of employees as they grow older.
- The deal Morgan Stanley announced on Monday tries to tackle this trend, while competitor Goldman Sachs created a financial wellness offering last year and signed up Google as a client.
- The pitch won’t be easy, analysts say, as it can be difficult to cross sell employees or keep the relationship when staff leave for other companies.
When it comes to prospecting for new customers, Wall Street’s wealth managers are turning to unfamiliar terrain: read more >>>