‘I thought I was getting punked’: A Baskin-Robbins exec recounts being courted by Netflix to promote ‘Stranger Things’ (NFLX)
|06/26/2019||Posted by BusinessMediaguide.Com under General World News||
- Netflix tapped Baskin-Robbins to help promote the upcoming season of “Stranger Things,” which premieres on Jul. 4, with exclusive ice-cream flavors, products, and experiences tied to the show.
- The streaming giant had the idea to involve the classic ice-cream brand, and reached out to a Baskin-Robbins exec through LinkedIn.
- “We started the conversation and realized it would be a much bigger brand play for both of us,” David Nagel, senior director of consumer engagement for Baskin-Robbins, told Business Insider.
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