Iconic brand Airstream’s latest trailer is a lesson in both entrepreneurship and M&A
|04/16/2018||Posted by BusinessMediaguide.Com under General World News||
- Airsteam just introduced a new trailer, its first-ever production fiberglass model.
- The product came from a 2016 acquisition of an Oregon-based startup.
- The Nest by Airstream can be towed by relatively modest vehicles.
If you know Airstream, your know the 85-year-old company because it manufactures, in the USA, the all-American trailer at its best, crafted from shimmering aluminum and exuding timeless cool.
But shiny silver-bullet trailers aren’t all the iconic brand has going on.
In 2016, under CEO Bob Wheeler (who joined in 2005), Airstream acquired NEST Caravan, a startup that has produced a prototype fiberglass trailer that caught Airstream’s eye.
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