If You Think Zara Does Not Do Marketing, Think Again.
|09/26/2016||Posted by BusinessMediaguide.Com under General World News||
A student in class last week raised his hand and asked me how Zara is successful without doing marketing. Even though it is early in the semester, I was horrified that I had not yet succeeded in teaching my students what marketing is. As I thought about it some more, my horror calmed down. I know that most, who do not have a depth of knowledge in marketing, have the same problem. They equate marketing with advertising. As they learn more, they discover that advertising is only one of numerous ways to promote products, and promotion is only one of read more >>>