Influencer management tool Trufan just acquired social analytics startup SocialRank for an undisclosed amount as social media companies face uncertainty and consolidation
|11/19/2019||Posted by BusinessMediaguide.Com under General World News||
- On Tuesday, influencer management startup Trufan announced it had acquired SocialRank, a social media data analytics tool, for an undisclosed amount.
- New York-based SocialRank had raised $2 million in venture funding since 2012 and was most recently valued at $5.59 million, according to Pitchbook data.
- SocialRank cofounders Alex Taub and Michael Schonfeld will manage the transition into Trufan, and the rest of the 6-person team will stay on to manage SocialRank as a standalone product.
- Schonfeld and Taub have already mapped out their next venture, Upstream, a “new social professional network,” according to Taub’s Medium post.
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