Instagram just declared war on YouTube with a new long-form video app
|06/20/2018||Posted by BusinessMediaguide.Com under General World News||
- Instagram just effectively declared war on YouTube and Snapchat.
- On Wednesday it announced IGTV, a new long-form video app.
- Users can access it both via a dedicated app for iOS and Android, and a section within the traditional Instagram app.
- IGTV won’t have ads at launch, but ads will likely be added later on. “There will be a way for creators to make a living,” Instagram CEO Kevin Systrom said.
Instagram just unveiled a new way to help it compete with the likes of YouTube and Snapchat.