‘It’s become table stakes’: Some media buyers say Snapchat is becoming a mainstay for clients, with some increasing ad spending as much as 40%
|07/23/2019||Posted by BusinessMediaguide.Com under General World News||
- Media buyers interviewed by Business Insider say clients are spending more on the app.
- The increase in ad spend on Snapchat differs from client to client, but some clients are spending as much as 40% more this year versus 2018, according to buyers.
- The company is on track to generate $1.36 billion in net ad revenue in the second quarter, up 30% over last year, according to eMarketer.
- But while spending volume on Snapchat increased 12% in the second quarter of 2019 versus a year earlier, Snap’s share of the social ad market (5.4%) declined in the same period, according to Standard read more >>>