Juul Labs said Thursday it will halt sales of its best-selling, mint-flavored electronic cigarettes as it struggles to survive a nationwide backlash against vaping.
The voluntary step comes days after new government research showed that Juul is the top brand among high schoolers who use e-cigarettes and that many prefer mint.
“These results are unacceptable and that is why we must reset the vapor category in the U.S.,” said the company’s CEO K.C. Crosthwaite, in a statement.
Underage vaping has reached what health officials call epidemic levels. In the latest government survey, 1 in 4 high school students reported read more >>>