‘Launch as many shows as possible’: Publishers say Facebook Watch is copying YouTube’s playbook to kickstart growth
|11/12/2018||Posted by BusinessMediaguide.Com under General World News||
- Facebook is expanding Watch globally and encouraging creators of all stripes to set up and fund their own shows.
- Publishers are eager to make ad revenue from mid-roll and pre-roll ads that run in videos, and some say it’s almost on par with YouTube.
- Watch is still a test for Facebook, but was mentioned 12 times in the company’s third-quarter earnings, up from six mentions in the first quarter.
Facebook is hungry for video and taking lots of pages from YouTube’s playbook when it comes to wooing over creators.