Home » General World News » ‘Launch as many shows as possible’: Publishers say Facebook Watch is copying YouTube’s playbook to kickstart growth

‘Launch as many shows as possible’: Publishers say Facebook Watch is copying YouTube’s playbook to kickstart growth





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  • Facebook is expanding Watch globally and encouraging creators of all stripes to set up and fund their own shows.
  • Publishers are eager to make ad revenue from mid-roll and pre-roll ads that run in videos, and some say it’s almost on par with YouTube.
  • Watch is still a test for Facebook, but was mentioned 12 times in the company’s third-quarter earnings, up from six mentions in the first quarter.

Facebook is hungry for video and taking lots of pages from YouTube’s playbook when it comes to wooing over creators.

Earlier this fall, Facebook unleashed Watch globally, opening up the company’s big bet on read more >>>

Source:: BusinessInsider.Com

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